Post by account_disabled on Dec 20, 2023 3:54:20 GMT -5
Facebook offers several options for campaign types, targeting, and placements where your ads can appear. For the success of a Facebook campaign, this is nothing new, it is important to properly "mix" all the inputs to meet your goal. In other words, planning and thinking about a campaign other than just identifying a suitable target group is the key to success. Let's mix the ingredients of a successful Facebook campaign. We are waiting for current statistics about users directly from the most popular source - from Facebook and a selection of some targeting purposes in this platform.
How to fit your internal C Level Executive List campaign goals with the possibilities offered by Facebook? Before we move on to the actual planning of FB campaigns, let's look at the latest numbers about users in the Czech Republic. In general, Honza informed about who is actually a Facebook user and who is not on FB in a report from the NMI17 conference . According to Facebook data from December 2016, more than 4.7 million people use Facebook at least once a month . This figure represents 59% of Internet users in the reality of the Czech Republic. More than 3.6 million people in the Czech Republic use FB daily . The number of mobile and smartphone users in the Czech Republic continues to grow, as evidenced by eMarketer research from October 2016: image So how do you go about planning Facebook campaigns? In the Facebook Business Manager interface, we have several types of marketing purposes available when setting up a campaign.
Depending on which purpose you choose, the system "behaves" to achieve your goal. Let's break down the most used of them: image Brand awareness If you choose the purpose "Brand Awareness" , the system will: target people who are more likely to remember your brand at the same time, you aim for "reach" - a wide range of people in your chosen target group Let's break it down into smaller pieces. In the case of this targeting, the system will not primarily display your advertisement to those users who click, share, comment, but to people who have up to 60% better results in the memorability of the brand and advertisement , i.e. those who bring real value, pay attention to our message = fulfill the purpose of the campaign.
How to fit your internal C Level Executive List campaign goals with the possibilities offered by Facebook? Before we move on to the actual planning of FB campaigns, let's look at the latest numbers about users in the Czech Republic. In general, Honza informed about who is actually a Facebook user and who is not on FB in a report from the NMI17 conference . According to Facebook data from December 2016, more than 4.7 million people use Facebook at least once a month . This figure represents 59% of Internet users in the reality of the Czech Republic. More than 3.6 million people in the Czech Republic use FB daily . The number of mobile and smartphone users in the Czech Republic continues to grow, as evidenced by eMarketer research from October 2016: image So how do you go about planning Facebook campaigns? In the Facebook Business Manager interface, we have several types of marketing purposes available when setting up a campaign.
Depending on which purpose you choose, the system "behaves" to achieve your goal. Let's break down the most used of them: image Brand awareness If you choose the purpose "Brand Awareness" , the system will: target people who are more likely to remember your brand at the same time, you aim for "reach" - a wide range of people in your chosen target group Let's break it down into smaller pieces. In the case of this targeting, the system will not primarily display your advertisement to those users who click, share, comment, but to people who have up to 60% better results in the memorability of the brand and advertisement , i.e. those who bring real value, pay attention to our message = fulfill the purpose of the campaign.