Post by account_disabled on Dec 20, 2023 2:31:01 GMT -5
Writing copy about CopyCamp is quite a challenge, but let's do it. Already the eighth meeting of the camp, which takes place every 9 months in Prague, welcomed us in Holešovice Domovina in December, and we did not participate for the first time. image Great selfie... Homeland was quite punk. Such a one with a Holešovice touch. But the content of CopyCamp was not punk. By non-punk content, you mean 10 lectures . At nine o'clock in the morning, many people were still not completely absorbed, but the hall was full and everyone was waiting for the start of the first lecture. But as it goes, first is the welcome.
And that it was a long B2B Email List welcome. I have never really experienced such a long welcome before, but there is a first time for everything, isn't it? Oh, and also for the first time the wifi didn't work, supposedly so that we wouldn't "sock" and be careful. In total, I was most interested in four lectures. The first one was from Lucie Štěrbová from H1 , who told us something about how to blog properly and why a blog is a positive success as an alternative to expensive PR articles. Also, why is it necessary in blogs with a lot of traffic to target products that we put in the category with a "longer decision-making process" (car yes, parts no). It should also not be forgotten that your company blog should never be "the one man show".
It is necessary to constantly develop it and when improving it, do not forget to communicate with other people who participate in it (aka when the PPC does not know what the pigtail is doing and vice versa). image Think about the content and keep developing your blog. The following lecture by Miroslav Pecka, also from H1 , gave us the "know how" about which headlines work and why we should not only use GA to stalk our customers. Ondřej Illinčev , third in line, clarified the mysteries of font size. Did you know that it doesn't really matter if you write in serif or sans serif, because neither one reads faster? And would you guess which font lost credibility across the board? During the 4th lecture by Miša Mužíková , who gave us some advice on writing in today's era of phones, emails, social networks and other distracting elements, I became more alive.
And that it was a long B2B Email List welcome. I have never really experienced such a long welcome before, but there is a first time for everything, isn't it? Oh, and also for the first time the wifi didn't work, supposedly so that we wouldn't "sock" and be careful. In total, I was most interested in four lectures. The first one was from Lucie Štěrbová from H1 , who told us something about how to blog properly and why a blog is a positive success as an alternative to expensive PR articles. Also, why is it necessary in blogs with a lot of traffic to target products that we put in the category with a "longer decision-making process" (car yes, parts no). It should also not be forgotten that your company blog should never be "the one man show".
It is necessary to constantly develop it and when improving it, do not forget to communicate with other people who participate in it (aka when the PPC does not know what the pigtail is doing and vice versa). image Think about the content and keep developing your blog. The following lecture by Miroslav Pecka, also from H1 , gave us the "know how" about which headlines work and why we should not only use GA to stalk our customers. Ondřej Illinčev , third in line, clarified the mysteries of font size. Did you know that it doesn't really matter if you write in serif or sans serif, because neither one reads faster? And would you guess which font lost credibility across the board? During the 4th lecture by Miša Mužíková , who gave us some advice on writing in today's era of phones, emails, social networks and other distracting elements, I became more alive.