Post by account_disabled on Mar 5, 2024 1:28:41 GMT -5
Today the time has come to address together what Off page factors are , i.e. all those positioning factors of a web page in which one cannot intervene directly because they are connected to external dynamics and cannot be directly controlled by the webmaster. We start from the assumption that the world is made up of relationships (whether we like it or not) and the SEO world certainly does not escape the rule. Therefore, among the many dynamics to take into consideration during the optimization of a web page there is the management of factors that depend on external relationships with other sites. The main Off page factor can be traced back to the characteristics of the external links that a site or page receives from other sites, in technical jargon called Inbound Links .
If we wanted to draw up a guideline that helps us build a Hong Kong Telegram Number Data good profile of incoming links, among the basic rules we would have: the quantity of links pointing to our site, the more links from external sites a page receives, the better its positioning: of the series, to quote Oscar Wilde "for better or for worse as long as it is talked about". Although to be honest this mythologizing of the quantitative factor is giving way to greater attention to quality and relevance to avoid the unethical techniques of spamming and link purchasing. Search engines, through their algorithms, favor sites that establish relationships with others in compliance with values such as naturalness and relevance from the point of view of the context and the topic covered ( Topical Relavance ) the diversity of links , receiving links from different sites is a rewarding factor for positioning the authority of the resource given by the value of a link received measurable in terms of Page.
Rank (popularity of the single page) and Domain Authority (authoritativeness of the domain) the position of the links within the page, based on the presence of the link within one section of the page rather than another ( header, footer, content, etc...) search engines assign more value to the link itself and to the page that receives it accordingly. A link present within the text will certainly give more value to the page it points to the presence of keywords in the anchor texts of backlinks that is relevant to the pages that receive them is an important factor for the attribution of value to the page itself. Therefore, essentially we can say that thanks to the characteristics of popularity, thematicity, diversity and authority of the links that a page receives from other sites, search engines assign more or less importance to the page itself from a positioning point of view. It goes without saying that building backlinks represents a factor to pay particular attention to.
If we wanted to draw up a guideline that helps us build a Hong Kong Telegram Number Data good profile of incoming links, among the basic rules we would have: the quantity of links pointing to our site, the more links from external sites a page receives, the better its positioning: of the series, to quote Oscar Wilde "for better or for worse as long as it is talked about". Although to be honest this mythologizing of the quantitative factor is giving way to greater attention to quality and relevance to avoid the unethical techniques of spamming and link purchasing. Search engines, through their algorithms, favor sites that establish relationships with others in compliance with values such as naturalness and relevance from the point of view of the context and the topic covered ( Topical Relavance ) the diversity of links , receiving links from different sites is a rewarding factor for positioning the authority of the resource given by the value of a link received measurable in terms of Page.
Rank (popularity of the single page) and Domain Authority (authoritativeness of the domain) the position of the links within the page, based on the presence of the link within one section of the page rather than another ( header, footer, content, etc...) search engines assign more value to the link itself and to the page that receives it accordingly. A link present within the text will certainly give more value to the page it points to the presence of keywords in the anchor texts of backlinks that is relevant to the pages that receive them is an important factor for the attribution of value to the page itself. Therefore, essentially we can say that thanks to the characteristics of popularity, thematicity, diversity and authority of the links that a page receives from other sites, search engines assign more or less importance to the page itself from a positioning point of view. It goes without saying that building backlinks represents a factor to pay particular attention to.