Post by account_disabled on Jan 22, 2024 4:47:43 GMT -5
For most people, promotion on social networks is primarily about sales: attracting new customers, squeezing out potential ones, direct advertising of their products. And indeed, even a year ago this was largely true. Now brand marketing comes into play. Social media dictates new rules. It is no longer fashionable to build cold business relationships with clients, it is fashionable to be friends with them. It is no longer fashionable to impose your products; it is fashionable to show concern for the user. People value direct communication, they like to feel that the brand is not on the other side of the screen or shelf in the store, but next to them. And will always be there when they need it. what are the features of brand marketing What are the features of brand marketing? At first glance, it is difficult to distinguish brand marketing from SMM. Everyone prepares unique content, sets up advertising, and conducts retargeting. Why are we better? Our goal is not to sell a service or product by telling its benefits. Our goal is to increase audience loyalty to the brand.
Make sure that when they think about a certain area, when choo B2B Email List
sing a product or service, people instantly remember you. After all, the main competitor is not the one who is first in the search results, but the one who is remembered first. Unique approach Three posts a day, cross-posting to all social networks and stock images will not make a brand memorable. We are for an individual approach. Social media audiences vary. Somewhere there is an advantage of one sex, somewhere - the other. Somewhere the older generation sits, somewhere the youth sit. Among all of them there may be your target audience. But you must admit, each segment will have its own level of knowledge, its own goals and needs, and its own decision-making criteria. By telling everyone the same thing, you're wasting your advertising budget and risk losing a large portion of your audience due to simple misunderstanding. Or even missing the target. Yes, yes, each product can solve different problems, and the solution to all these problems cannot be represented in the same phrase. Forget about drains! We are for creating unique content for each social network.
And we determine the target audience for each social network separately. Social networks are about unique content, yours: photos of your products and employees, videos of your processes, stories from your life. So that users breathe with you, experience the same emotions, and feel that you are close to them. The solution to all problems cannot be presented in the same phrase. Going beyond Here we are talking about two directions at once: going beyond advertising and going beyond the Internet space. Brand recognition increases when its name is constantly heard. If every day, several times, on the way to work and home, you hear advertisements for one company on the radio, then within a week you will definitely know its name by heart. Even if it's in ancient Chinese. But would you want to collaborate with this brand? Instead of sticking in the user's head like a haunting tune that they want to get rid of, show your audience that you understand their pain . Determine what worries her, show sympathy and help her find a way out. These nuances are not always on the surface, few people think about it, but users really appreciate it.
Make sure that when they think about a certain area, when choo B2B Email List
sing a product or service, people instantly remember you. After all, the main competitor is not the one who is first in the search results, but the one who is remembered first. Unique approach Three posts a day, cross-posting to all social networks and stock images will not make a brand memorable. We are for an individual approach. Social media audiences vary. Somewhere there is an advantage of one sex, somewhere - the other. Somewhere the older generation sits, somewhere the youth sit. Among all of them there may be your target audience. But you must admit, each segment will have its own level of knowledge, its own goals and needs, and its own decision-making criteria. By telling everyone the same thing, you're wasting your advertising budget and risk losing a large portion of your audience due to simple misunderstanding. Or even missing the target. Yes, yes, each product can solve different problems, and the solution to all these problems cannot be represented in the same phrase. Forget about drains! We are for creating unique content for each social network.
And we determine the target audience for each social network separately. Social networks are about unique content, yours: photos of your products and employees, videos of your processes, stories from your life. So that users breathe with you, experience the same emotions, and feel that you are close to them. The solution to all problems cannot be presented in the same phrase. Going beyond Here we are talking about two directions at once: going beyond advertising and going beyond the Internet space. Brand recognition increases when its name is constantly heard. If every day, several times, on the way to work and home, you hear advertisements for one company on the radio, then within a week you will definitely know its name by heart. Even if it's in ancient Chinese. But would you want to collaborate with this brand? Instead of sticking in the user's head like a haunting tune that they want to get rid of, show your audience that you understand their pain . Determine what worries her, show sympathy and help her find a way out. These nuances are not always on the surface, few people think about it, but users really appreciate it.